![]() Your country remains relatively unharmed by the horrors of the war. Swedish Leather Lads posing for a picture. Ironically, this played an adamant role duri ng the infamous decline of the British motorcycle market in the 1970’s, due to the inability to compete with the new competitors entering the market. Manufacturers for the next few centuries cut marketing efforts and design towards women almost entirely. Women riding motorcycles was seen as anti-establishment. Men and other counterparts challenged w om an’s changing role in society during the 1930’s. ![]() Historians later prescribed the lack of purchases among women, to increasingly volatile ideas about gender roles during the time. Nearly ten years after the beginning of the campaign, motorcycle manufacturers announce d that the campaign h a d been a failure.ĭespite their best efforts, and a seemingly strong response from women riders across the UK, sales were depressingly low. However, the buzz around women riders in the 20’s and 30’s was short lived. Marjorie Cottle fixing her engine in the summer of 1926. Image from 1920s motorcycle catalog featuring women riders and their Ner-A-Cars. In addition, lots of innovative product designs, literature, and promotions aimed towards women made their ways to the market. Some of the most renowned woman pilots rose to fame during the era Theresa Wallach, The Debenham sisters and Marjorie Cottle to name a few. These marketers began a wildfire of initiatives inciting motorcycle use, sales and competition amongst women all over the UK. It was yet to be viewed as such a masculine hobby. D uring the 1920’s, English marketers embarked on a massive campaign focused at increasing motorcycle sales amongst women. Īn often overlooked trend throughout the world of motorcycles, is the influence of women had on it. It was key to shape the commercial motorcycle industry as we know it. It is the birthplace of Triump h and Royal Enfield, and the world of café racer. The United Kingdom motorcycle scene has always been at the f rontline of our imaginations. British Women and Motorcycles during the 1920’s Let’s take a look at 4 of the most fascinating trends in the history of motorcycle culture. You love motorcycles, therefore what better way to stay informed on everything motorcycle, as well as understand how our history affects who we are today? ![]() All around the world we see different forms of two-wheel passion, each trend exploding with its own sense of identity and artistic expression. From America, to Europe, to the far corners of Asia. The world of motorcycles, well, it is a n art.
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