You can easily personalize a plain text email while keeping it professional.Īllan Stolc, founder and CEO of Bankly, a loan broker software, explains why they use plain text emails when communicating with customers and prospects: They also encourage interactions and responses. With its simple format, plain text emails help build a better connection with audiences as compared to HTML emails. They help you build a personal connection If nothing else, it would make readers remember your brand as a special one. Text-based emails don't scream "marketing." They look more natural and don't fly under the radar in the same way. Plain text emails help marketers avoid "the banner blindness effect" when readers ignore promotional messages with heavy graphics. They stand out in the ocean of marketing emails Here's why SaaS marketing experts prefer to send plain text emails. Why do plain text emails work well for SaaS brands? ![]() In the next sections, we will explore why SaaS marketers choose to send out plain-text emails and some of the best practices you can follow. In a survey by Databox, 62% of marketers said they send a hybrid of both plain text and HTML-designed emails as part of their strategy. Many brands send out plain text emails in different stages of customer journeys, ranging from lead generation to onboarding. They look like they've been sent from Gmail and thus have a personal feel to it. They're exactly what they sound like - words on a page, without formatting or designs. Plain text emails are messages that intentionally lack styling and design in order to focus on content and building personal relationships. In this article, we talk about the benefits of using plain text emails, and include examples from real SaaS brands. If used smartly, plain text emails can set you apart in today's world where graphic-heavy emails dominate inboxes.ĭo plain text emails really bring better conversion rates and results as many claim? We gathered the opinions of SaaS marketers and asked our community members. Sure, they may seem "old school," but sometimes going back to the classics is a good idea. Plain text emails have been gathering interest among marketers recently, especially in the SaaS industry. Try plain text emails for your next campaign.Special nomination: "nearly" plain text emails. ![]()
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